Jay Arzadon

Head Coach and Founder

Jay’s transformative coaching style empowers his clients to surpass their limitations and attain results beyond their wildest expectations. With over a decade of experience in coaching physical excellence, he is a staunch advocate of the science of exercise training and nutritional planning. Jay’s rigorous approach, underpinned by his sound methodology, enables him to forecast the precise changes his clients’ bodies will undergo, thereby instilling confidence and transparency into the process.

Jay leaves nothing to chance, adopting a holistic and comprehensive approach to the fitness lifestyle, examining every aspect that could affect his clients’ performance and physical well-being. He meticulously manages each area, clarifying all nuances for maximum results. Jay’s unwavering dedication and attention to detail ensure that his clients receive the highest level of care and guidance in achieving their fitness goals.


  • Poliquin Institute Strength Coach Level 2
  • Poliquin Institute Biosignature Modulation Practitioner
  • Poliquin Institute Instant Muscle Strengthening Technique Certified
  • Kilo Level 2 Coach – Program Design & Periodizadon Specialist
  • Kilo Strength Society – Advance Strategies to Program Design
  • Kilo Strength Society – Hypertrophy Program Design
  • Kilo Strength Society – Fat Loss Intensive Design
  • Kilo Strength Society – Speciality Technique
  • Kilo Strength Society – Sports Performance 
  • Clean Health – Performance Nutrition Level 2
  • Michigan Elite Conditioning for Athletes (MECA) – Level UP Course
  • N1 Education – Level 1 Personal Trainer Education Certified
  • SWIS Exercise Muscle Testing – Upper & Lower Body Certified
  • National Strength and Conditioning Association – Personal Trainer Certification
  • Canadian Society of Exercise Physiology – Personal Trainer from Humber College
  • Can-Fit Pro – Personal Trainer Specialist
  • Can-Fit Pro – Nutrition & Wellness Specialist
  • Can-Fit Pro – Pre & Post Natal Fitness Specialist


    Humber College – Health and Fitness Diploma
    • Exercise Physiology
    • Biomechanics
    • Older Adult Exercise Prescriptions
    • Sports Nutrition
    • Health & Wellness Nutrition
    • Exercise Prescriptions 1,2 & 3
    • Poliquin Biosignature Convention Las Vegas
    • Poliquin German Body Comp Internship
    • Poliquin Hypertrophy Internship
    • Michigan Elite Conditioning for Athletes (MECA) – Level UP Business Course
    • Strength of Weightlifting Injury Specialist Convention
    • Internship with Justine Blainey Wellness Centre